Trident is a specialty magazine distribution and fulfilment company servicing Australia, New Zealand and beyond.


If you’re a specialty magazine publisher seeking relevant distribution and sales channels to reach your audience then you’re in luck. As our name suggests, we take a multi-pronged approach to developing sales through Newsstand, Airports, Supermarkets, Specialty retail channels, Sampling outlets (Hotels, Cafes) and tailored distribution networks. The team at Trident work with you to develop a specialty magazine distribution strategy that will delight readers and advertisers. We’re an independently owned and operated Australian company who specialise in;

Director – Alf Santomingo
Alf’s experience in B2B and consumer titles span 15 years. He specialises in subscriber database management, circulation and renewal campaigns.
His candor helps independent titles prioritise and identify the core strategies required for each title. He starting at Publishing Services Australia (now Bauer Trader) on B2B and subscription publications when he was 17. He then moved into consumer and specialty titles for newsstand and subscriptions. They include launching  Smith Journal and White Horses, relaunching Slow Living from a state based title to a national brand, growing audited sales of frankie magazine and brands across Australian channels and launching titles abroad. Other launch titles include fete and Hello May. He was also involved in Australian magazine export into 35 markets. Contact Alf on how he can assist your print publication.